PRODUCT DEVELOPMENT + DESIGN STRATEGY
RETHINKING THE STANDARD IN an outdoors MARKET
BILLIBARS™
CASE STUDY
We set out to make a product that would alleviate the hassle of bike storage and help the bike fit into more lifestyles. We have spent the last two and a half years meticulously designing, developing, testing and engineering Billibars. After over 31 months of research and 7 stages of testing prototypes, we are happy to see our design hitting the road from a successfully funded kickstarter!
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ABOUT
THE PROJECT
These handlebars are being subjected to intense lateral bending and 200,000 cycles of brutal fatigue testing. Billibars addresses a global problem, so we are certifying our handlebars to the highest International Standards (ISO).
Another cool feature of Billibars is the unique, patented wall mount that utilizes the removed handlebars to hold your bike securely and closely to the wall. This mount is compatible with drop, bullhorn, and straight handlebars and is an awesome way to show off your bike in any living space!
Most coworkers commuted daily on bicycles, and to protect them from theft or weather damage, would store their bikes inside their homes. Tack on that living spaces in China are commonly small, and the bike becomes a burdensome obstacle in the home; functionally, it can't be stored away, but neither should it be in the way.
PROBLEM
Storing a bike with offset handles can be quite
difficult in compact spaces. This is an issue noticed American Cities, European Cities, and Asian Households
SOLUTION
We focused on making the handles removable with a secure locking mechanism. This also allows the bike handles to be personalized and multi-fuctionable
SERVICES
Billibars has been market tested and is
a successfully funded kickstarter. The product solves any issue a small storage space may require, and upgrades standard bike bars into more of a personal customization piece to reflect you as the rider
