PRODUCT DEVELOPMENT + DESIGN STRATEGY
Handle Design that Made the Cut
For over 90 years, Corona Tools has been dedicated to offering a full range of professional lawn and garden tools—from pruners, shears and loppers to saws, shovels and rakes. Their high quality tools have been a favorite for farmers, landscapers and gardeners. When Corona came to us to update their pruning saw line we were excited to take it on.
Practice Makes Perfect
Mediphor has multiple state of the art prototyping capabilities. This helps us study ergonomics, design and manufacturability in a fraction of the time!
Importance of Branding
The old saw handles had 50% black and 50% Corona red which clashed with the other new Corona products on the shelves. We made sure the new handles fit with the visual brand language.
Corona's trapezoid emblem is iconic and we wanted to build on that. From the hang-hole to the cross-section of the handle, we used the emblem shape as inspiration.
Photo-realism
Mediphor uses state of the art hardware and software to create a series of photorealistic renderings of current and new products in the Corona line for marketing purposes.
